top of page


Media education taught by journalists and with journalism strategies

Our project tackles problems in an innovative way, fighting misinformation by
through education, encouraging employability and democratizing access to production
of communication in Brazil. The entity is made up of young black people from peripheral regions,
led by black women and specialists in Communication.
The coronavirus pandemic has affected more than 90% of the world's students, according to

UNESCO, in 2020. The learning deficit has harmed young people and children from sub-groups.
represented - blacks, indigenous peoples and quilombolas who are also the most financially

affected, deepening inequality in the country. Through informative training and
media, we hope to expand access to education and improve the education systems of the
We intend to combine communication and technology, providing a set of
skills to analyse, create and participate in the informational and media environment.
Our project addresses education and technology issues in an innovative way. Our
The difference is that we operate in areas with a high level of vulnerability. Also
we relate the problem of misinformation with social impacts and as a solution we bring
the education. Our entire project is multidisciplinary and provides knowledge beyond the
educational environment.
The rate of engagement in learning among high school students from the state network of
distance education was 36% in 2020, considered very low. As
objective of increasing interest in studies and engaging elementary and middle school students
high school from partner public schools in underprivileged regions of Brazil, we will develop workshops
of media and informational education. Understanding that the misinformation scenario
advances in the country, our goal also through education is to reduce the negative impact
of fake news in vulnerable territories.

We intend to directly serve underrepresented populations (youth and children) and
incorporate your demands through our network of partners who have developed over the course of
of years in the country. Although the project is initially implemented in Rio de Janeiro,
we plan to expand across the country in the future. We have local partners in communities
from Rio de Janeiro that are part of our network and we intend to strengthen partnerships with
the Municipal Secretariat of Rio de Janeiro for the application of our program in schools
public. We also have as a partner the Gender, Race and
Territoriality in Science (Gerate/UFF), which has been dedicated to studying the effects of
disinformation in vulnerable territories and manages to bring us a look at the demands
of our public that will be served.
Each territory will have its demands studied through interviews with residents before
implementation of the action, as each one has its specific needs and they are plural.
We have qualitative and quantitative methodologies to analyze the development of the project.
Our goal will be to train 100 children and teenagers from the favelas of Brazil, during a
year of action. Develop partnerships with four public schools in territories
underdeveloped countries, improve skills and talk to mentors and peers about
plan, map communities that will act and local partners, carry out research in the area
where the project will be developed to understand information consumption habits and
misinformation of the local population. Initial survey of community demands,
Brainstorming sessions, sending an impact questionnaire, among other demands.
Sustainable Development Goals (SDGs)
Quality education, reduction of inequalities.

The National Common Curricular Base (BNCC) is the document of the Ministry of Education of Brazil that
guides, in Elementary School II and in High School, to the importance of working in the field
journalistic-media. The opening of the BNCC to this field enables the development of many
reading activities at school: interview, report, photo report, photo report, article
opinion, editorial, critical review, chronicle, commentary, debate, news vlog, cultural vlog, meme,
charge, digital charge, political remix, advertisement, advertisement, jingle, spot, among others.
The document also guides that the journalistic-mediatic field is characterized by the circulation of
discourses/texts of the informative media (print, television, radio and digital) and by the discourse
advertising. Its exploration allows building a critical and selective conscience in relation to the
production and circulation of information, positioning and consumption inductions (BNCC, 2018).

Meet the partners


Strategies and activities

1. Promote knowledge and understanding of Afro-Brazilian, African and indigenous history, culture
through a media perspective.
2. Develop critical analysis and interpretation skills of media messages,
especially those related to ethnic-racial and cultural diversity.
3. Stimulate the production and dissemination of inclusive media content, which values the
diversity and fight stereotypes and prejudices.
4. Foster dialogue, mutual respect and appreciation of cultural diversity among students.
Target audience: Elementary and high school students, teachers and the school community.
Program Duration: It may vary according to the availability and need of the institution,
but it is recommended that it be developed over the course of a school year, with periodic activities.
Strategies and Activities:
1. Teacher training:
- Carry out training courses for teachers, addressing topics such as media education,
ethnic-racial and cultural diversity, and laws 10,639/03 and 11,645/08.
- Provide materials and pedagogical resources for teachers to use in the classroom,
including suggestions for activities and examples of diversified media content.

Teacher Writing a Formula on a Blackboard

LAWS 10,639/03 and 11,645/08

Application in our media education project

Laws 10639/03 and 11645/08 are important legal landmarks in the context of Brazilian education. They
establish the obligation of teaching Afro-Brazilian, African and indigenous history and culture in
schools, aiming to promote racial equality, respect for cultural diversity and the fight against
prejudice and discrimination. Through media education based on laws 10.639/03 and
11,645/08, seeks to form critical, aware and respectful citizens, capable of understanding the
media dynamics, recognize the importance of cultural diversity, and combat stereotypes and
prejudices present in society. This approach contributes to the construction of a
more just, egalitarian and inclusive society.

bottom of page